Petco: Take A Paws (OLV/PM/Petco Park)

Situation

• Adults are feeling more stressed than ever before in the months leading up to the election: 43% of US adults in 2024 reported feeling more anxious than the previous year, up from 37% in 2023

• 49% of US adults reported frequently feeling stressed

• Pets help their owners with calm and stability: 69% of pet parents say pets help reduce stress & anxiety • 66% say pets provide a calming presence​

Solution​

• Petco can offer comfort and foster a positive connection with pet owners during times of stress and anxiety like no other brand can. We are here for pets and their owners. Petco can show up in the market with an un-biased message reminding consumers that Petco cares about not only your pet’s well being, but yours as well. With Petco, let’s all “Take a Moment for some Pawsitive Vibes.”

Results

Social:

• The First 2 months leading up to the election, these videos reached over 44.6MM people at a 10% more efficient CPM compared to the campaign average

• Generated very strong post engagement with over 450K reactions and 4.3K comments

• Had an 84% stronger reaction rate than other paid posts

OLV:

• Delivering a 2% lower CPM and 5% higher VTR

• Has reached over 1M more unique viewers than other campaigns

Petco Park (Padres Stadium):

• Since this video did so well, Petco is going to be broadcasting these videos during any stressful parts of a game in the 2025 season. Petco Park is all about the animals - this will resonate with a lot of fans.